Concept 1
"Flow Core"
Concept:
The icon is built upon the idea of circular motion—a rotating system that symbolizes flow, adaptability, and constant progress.
Typography:
Bold sans-serif uppercase font conveys strength, professionalism, and assertiveness.
Slight italic lean in the wordmark (e.g., "UNI NOVA") hints at forward-thinking momentum.
"TRADING COMPANY LIMITED" in a lighter, condensed type anchors the design with seriousness and structure.
Colors Psychology
Dark Blue – Represents trust, authority, and intelligence. A solid foundation for any B2B brand.
Sky Blue – Brings in innovation, clarity, and approachability.
Black and White – Provide contrast and timelessness, ideal for maintaining versatility across materials.
Emotional Tone :
Reliable: The dark blues convey depth and experience.
Energetic and Modern: Lighter blue accents signal technological agility and openness.
Confident: Strong shapes and dense fonts create a presence that feels global and established.
Concept 1: A bold and professional logo symbolizing connection and trust. Strong colors and solid typography reflect reliability and stability.
