Concept 1

"Trustline"

(Clean Modern & Geometric)

Concept:

  • The symbol is a minimalistic combination of the letters "T" and "I," cleverly integrated to appear as a unified, stylized letter "T."

  • This approach enhances brand memorability while keeping the mark visually clean and professional.

  • The subtle inclusion of "I" within the structure of "T" reflects the unity of Trust and Iconic, emphasizing the brand’s core values.

Typography:

  • Bold, sans-serif typography.

  • Round corners provide a friendly and modern look while still keeping the weight strong enough to appear trustworthy.

Colors Psychology

  • Blue : signifies trust, integrity, intelligence, and professionalism—ideal for establishing long-term relationships with clients in a financial space.

  • Orange : introduces friendliness, energy, and optimism—balancing the seriousness of blue with a more human-centered touch.

Impression :

  • Youthful, bold, and very trustworthy.

  • Suitable for global appeal due to color neutrality and simplicity.

Concept 1: "Trustline": Balanced and modern, perfect for trustworthy, corporate appeal.

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