Concept 2
Naychi Radiant Mark
Concept:
The Naychi Radiant Mark is a powerful identity built to represent a multicultural restaurant delivering bold flavors from Burmese, Thai, and Chinese cuisines. The emblem is designed to stand out—strong, confident, and unforgettable. It reflects cultural depth, quality, and the energetic spirit of a modern food brand in Chiang Mai.
Typography:
The serif logotype is classic and confident. Its elegance pairs with the ornate emblem, creating a premium visual language that suggests expertise, authenticity, and long-established culinary craft.
Colors Psychology
Caramel – luxury, richness, celebration; reflects the warmth of Asian cuisine.
Cherry Red – depth, tradition, and cultural prestige.
Khakhi – fine-dining sophistication and calmness.
Off White – adds an artisan, handcrafted feeling.
Concept 2: This logo combines traditional Asian energy with a modern, confident design.
The circular emblem is sharp, dynamic, and commanding. It instantly signals heat, flavor, movement, and cultural power.
