Concept 2
Midnight Grace
Concept:
This symbol unites the letter “A” and “T” — the initials of Aurora Treasure — into a single balanced form, enhanced by a drop-like curve that suggests fluidity and elegance. Its structure is strong and architectural, yet softened by subtle curves, capturing the dual nature of modern femininity — confident yet graceful. This logo evokes a quiet strength, representing accessories that elevate every moment with poise.
Typography:
The typography mirrors the logo’s tone — a customized geometric sans-serif with modern edges and subtle curves. The strong letterforms express modernity, while rounded touches bring approachability. It’s sleek and memorable, suitable for high-end labels, metal charms, or store signage.
Colors Psychology
Deep Plum — evokes luxury, depth, and mystery, symbolizing inner confidence.
White — purity, simplicity, and the clarity of premium minimalism.
Charcoal Blue — modern strength and reliability, grounding the brand in professionalism.
Concept 2: A refined monogram uniting elegance and strength, symbolizing timeless sophistication in modern accessories.
