Concept 1
Fluent Grace
Concept:
This concept embodies fluidity and modern femininity. The ‘a’ mark flows like silk — soft curves and seamless gradients mirror the natural movement of fabric and the organic beauty of accessories. It feels artistic and expressive, representing how Aurora Treasure designs flow effortlessly into one’s lifestyle.
Typography:
The elegant serif typeface with contemporary detailing mirrors the organic flow of the logo mark. Its fine lines and extended curves bring a poetic touch, complementing the “a” symbol’s motion. The result is a brand that communicates emotional luxury — refined, expressive, and confidently modern.
Colors Psychology
Terracotta — earthy warmth, grounded authenticity, and handcrafted charm.
Dark Peach — energetic warmth and personality; adds appetite and style.
Deep Plum — depth, mystery, and refined luxury; anchors the palette with seriousness.
Mint Green — freshness and life; offers contrast and modern vitality.
Concept 1: A graceful ribbon-like form radiating warmth, craftsmanship, and expressive feminine artistry.
