Concept 3
"Bold Utility"
Concept:
This logo removes extra symbols and builds identity through pure type-based branding. It’s a confident, straightforward mark that feels trustworthy and scalable — ideal for signage, fueling stations, uniforms, and fleet branding.
Typography:
A custom bold display sans-serif with slight italicized motion in “DP.”
“ENERGY” in a boxed sans-serif creates stability and brand authority.
Colors Psychology
Bright Cyan: Freshness and innovation, especially appealing to younger drivers or EV users.
White: Simplicity and neutrality that supports wide use.
Concept 3: This minimalist logo relies on strong typography alone, creating a bold and trustworthy identity. With no icon, the wordmark takes center stage — perfect for confident branding on signage, uniforms, and large-scale stations.
