Concept 1
Maple Buddy
Colors Psychology
Red — Represents passion, courage, action, and determination, expressing the drive to make a meaningful difference.
Blue — Communicates trust, stability, responsibility, and integrity, reinforcing credibility and reliability.
Together, red and blue balance energy with trust, creating a confident and purposeful philanthropic identity.
Concept:
People support one another → communities grow → a brighter future.
The concept combines a human figure, growing tree, and rising sun into one form, symbolizing support, growth, hope, and opportunity. It presents philanthropy as nurturing people and communities toward a sustainable future.
Typography:
The WINWIN wordmark uses a bold, italicized geometric style to express progress, confidence, and forward movement.
The refined “Planet & People” tagline adds a human and philosophical dimension, creating a balance between strength and humanity.
Concept 1: The first concept feels human, optimistic, purposeful, and compassionate, expressing the idea: “We help create the conditions for people to grow.”
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