Concept III
Heritage Gateway
Symbolism: The design incorporates the iconic giant statue symbol seen in Thai airports, placed within a gateway-like frame. This represents Thailand as a travel hub and symbolizes the brand's role in opening doors for travelers.
Focus: The logo emphasizes a mix of cultural heritage and modern travel convenience, aligning with the brand's values.
Structure: The symmetrical design ensures balance and professionalism while making it visually memorable.
Font Style: Modern serif typeface with subtle curves.
Impression: The serif font communicates professionalism and trustworthiness, while its modern touch ensures approachability.
Usage: Ideal for both digital and print materials, maintaining legibility and clarity.
Dark Purple (#2a1466): Represents royalty, trust, and sophistication, tying into Thailand's rich cultural identity.
Golden Orange (#ffad3a): Evokes warmth, energy, and optimism, symbolizing a welcoming atmosphere for clients.
Primary Application: The logo works well on documents, websites, and advertisements, highlighting its versatility.
Alternate Versions:
White-on-purple or orange background for digital and print needs.
Icon-only version for minimalistic branding (e.g., app icons or social media avatars).
Concept 3 is ideal for a culturally focused brand narrative that emphasizes Thai heritage.
