Concept 1
Maple Buddy
Colors Psychology
The palette combines fresh green, blue, soft cream, and white to create a clean, fresh, and approachable identity.
Green: Freshness, nature, cleanliness, health, and renewal.
Blue: Trust, hygiene, clean water, reliability, and calmness.
White: Purity, cleanliness, friendliness, comfort,and hygiene.
Together, the colors balance freshness and cleanliness with warmth and approachability, making the brand feel suitable for an everyday household product.
Concept:
The first concept takes a friendly and approachable direction, combining a recognizable maple leaf illustration with a handwritten-style wordmark. The maple leaf acts as the main visual identifier, while the expressive lettering gives the logo a warm and human personality.
Typography:
The typography uses a handwritten, expressive display style that gives MAPLE a strong sense of personality.
Its natural, irregular lettering makes the brand feel friendly, casual, youthful, and approachable. This style positions MAPLE as an accessible, everyday household brand rather than a premium or formal cleaning brand.
Concept 1: This concept feels accessible, familiar, and easy to like, making it well suited for an everyday dish soap brand rather than a formal or chemical-focused cleaning product.
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