Concept 1
"Endless Comfort"
Concept:
This design gracefully blends the infinity loop with the softness of a cloud shape, symbolizing your brand's commitment to sustainable comfort that gently supports the body. The cloud adds emotional depth and expressing: light, breathable, and soft against the skin, yet thoughtfully made for long-term wear and environmental care.
This elegant fusion tells a story of sustainable intimacy.
Typography:
Typography reinforces the logo’s sustainable elegance. It should feel clean, conscious, and comforting:
Font Style: Rounded, humanist sans-serif
Weight: Light to medium with wide tracking for breathability
Mood: Approachable yet responsible; warm without being overly casual
Colors Psychology
The logo's message of sustainability and softness is best supported by a nature-inspired yet calming palette:
Light Blue speaks of freshness and calm — like air moving through fabric.
Dark Blue anchors the brand in trust and long-term care — a quiet strength.
Soft Gray provides elegance without harshness — neutral, inclusive, balanced.
Beige brings warmth and human touch — a skin-toned intimacy, connecting product to person.
These hues communicate a grounded softness — clean, calming, and credible — ideal for eco-conscious undergarment branding.
Concept 1: This logo is where thoughtful design meets quiet responsibility. It’s softness with intention, created for those who value what’s beneath the surface — both in what they wear and what they stand for.
