Concept:

The Hearth Bloom logo symbolizes warmth, care, and homemade tradition through a flame-petal form inspired by the rising heat of an oven hearth. It represents freshly baked bread, nourishment, and thoughtful craftsmanship, while its clean, modern structure ensures cultural familiarity and contemporary appeal for the Mandalay market.

Typography:

• The typography is bold, rounded, and approachable, expressing honesty and warmth. Its handcrafted character supports the homemade bakery positioning, while the stable letterforms convey reliability and trust. Subtle curves add a friendly, human touch, balancing tradition with a modern, confident presence.

Colors Psychology

• Red glows like an oven’s heart, awakening appetite, warmth, and passion.

• Golden yellow echoes the crust of fresh bread, rich with care and patience.

• Cream softens the mood, calm and welcoming like a home kitchen.

• Warm orange adds gentle comfort, familiar and reassuring.

Concept 1: A refined emblem inspired by the warmth of the hearth, expressing artisanal care, timeless comfort, and the quiet luxury of handcrafted bread, where tradition meets modern elegance.