Concept:

• The upper icon represents a lava resting in a book, symbolizing warmth, comfort, and knowledge. The butterfly-like shape conveys growth and transformation, aligning with a baby's learning journey.

• The spiral icon represents imagination, signifying creativity, storytelling, and the boundless world of books.

Typography:

• The rounded, hand-drawn-style font makes the logo feel friendly, playful, and approachable, resonating with young children and parents.

• The mix of uppercase and lowercase letters adds a touch of fun and uniqueness while ensuring readability.

Colors:

• Dark Blue – Represents trust, intelligence, and stability, reinforcing the idea of a reliable and educational bookshop.

• Yellow – Evokes warmth, happiness, and creativity, making the brand feel welcoming and child-friendly.

• Teal/Green – Symbolizes imagination, growth, and curiosity, encouraging exploration and engagement in learning.

• Pinkish Red – Adds a playful and energetic touch, making it appealing to children and parents.

Concept 1: This concept of the vibrant and harmonious color palette creates a sense of joy, trust, and creativity, making it a welcoming brand for young readers and parents alike.