Concept:

The logo is built upon two timeless symbols: the spark and the horizon line.

• The Spark
  A symbol of inspiration, courage, and new beginnings. It reflects the moment of ignition—when ideas take form, confidence rises, and possibilities unfold.

• The Horizon Line
  A representation of vision, progress, and limitless potential. It embodies the idea of forward movement, reminding us that growth and discovery are always ahead.

Typography:

The typography is bold, geometric, and modern. Its rounded edges suggest inclusivity and friendliness, while its weight conveys reliability.

The customized treatment of the “i” and the horizon arc ensures the logo feels unique, memorable, and full of motion, reflecting a brand that is both dynamic and aspirational.

Colors Psychology

• Horizon Blue : Symbolizes trust, clarity, and confidence. It conveys freshness and forward-thinking energy.

• Sky Mist : A softer blue that brings calmness, approachability, and balance.

• Deep Black : Strength and sophistication, grounding the design in modernity.

• Off White : Clean, fresh, and versatile—symbolizing openness and simplicity.

Concept Essence: A symbol of courage and vision — the spark ignites confidence, and the horizon leads us toward endless possibilities.