• The wing-shaped "E" represents speed, progress, and movement.

• Its angular design emphasizes forward motion and dynamism.

• "AM" in bold, clean letters communicates strength and reliability.

• "Express" is placed in lowercase, reflecting approachability and accessibility.

• Yellow (#FAD403): Represents energy, optimism, and innovation.

• Red (#ED1C24): Symbolizes passion, urgency, and speed.

• Blue (#00366E): Conveys trust, reliability, and professionalism.

• Primary Color Palette:

  • Yellow, red, and blue are the core brand colors, ensuring a striking and memorable visual identity.

• Monochrome Option:

  • A black-and-white version of the logo is available for simple, elegant applications.

The AM Express logo is a perfect representation of its core values: speed, trust, and connection. Its bold design, dynamic wing symbol, and vibrant colors ensure it stands out in the competitive courier market while maintaining flexibility for various applications.